Purpose of Essay

The purpose of this essay is to serve as a thorough guide on how founders or founding growth members can scale their startups.

Disclaimer

Please note that this essay breaks down the next steps for a startup when it has decided to scale hence it is best suited for startups that are post product-market fit. As a startup founder, you should not consider scaling up until you are sure your business has reached a certain level of product-market fit.

The primary way to determine if your product has a comfortable level of fit is to consider its retention rate. For financial products (apps & websites), when your product’s retention curve flattens within the first month, that is a good indicator that the product is valuable to a target market. You can find retention benchmarks by industry here to determine how your product is faring.

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